I create digital products

I love to design innovative digital products and experiences that make customers happy. I like to function as a bridge between design, technology and business. 

I create digital products

I love to design innovative digital products and experiences that make customers happy. I like to function as a bridge between design, technology and business. Comfortable working in teams.


I had the pleasure to work with

Selection of clients I proudly worked with


Selected work

Smart machine learning tool for advertisers

Meet Adscan: A smart machine learning tool that predicts how a panel of a hundred people will judge your commercial. Powered by Ster (broadcaster of radio and television ads).

  • Challenge: How can we design the Adscan tool in a way that advertisers immediately understand how their commercial is performing and what the advice is.
  • A UX kick-off and ideation with the team was organized by me. We generated lots of ideas. Ideas that we used to solve this challenge.
  • I took those insights and made some first designs in a clickable prototype.
  • We validated these designs by interviewing different media agencies and incorporated the learnings.
  • We ended up with a design that humans can understand. Even though it is a machine/ AI that generates the results.

Making media buying easier

Ster is responsible for the broadcast of radio and television ads on NPO. In order for advertisers to create campaigns and manage media, fully self serviced, their portal needed an upgrade.

  • We started by creating a multidisciplinary team. Then we mapped out the challenge and ideal journey. We also established a long term goal.
  • We've looked at the current portal; what is good and what could be improved, taking into account data (both kwalitative and kwantitative)
    As a result, I created a clickable demo. We tested the demo with advertisers.
  • We incorporated the learnings and the full UX was built by me.
  • To support rapid development and design, I took the current brand guides and transformed those into a range of components, all together forming a Design System, specifically for this portal.

Visit Ster portal


Improving receiver experience for PostNL customers

PostNL is the biggest mail & parcel delivery company in the Netherlands. I worked with multiple teams, actively facilitating & guiding them to operate at high speed. What I did:

  • Improving customer experience for the Belgium market to strengthen the BeNeLux proposition
  • Delivering interaction & visual designs for the first version of Dutch Track&Trace page ('MVP')
  • Solution sketching and creating design concepts to improve Track&Trace page with A/B test learnings
  • Mapping, designing and prototyping for Customer Service team to improve conversation interactions with chatbot called 'Daan'. Validated this prototype in user interviews.

Visit PostNL.nl


Designing innovative digital products at Philips Healthworks

HealthWorks is the innovation acceleration group of Philips. For over a year, I developed and validated prototypes (living designs) for different business units. I got the chance to build the foundation of many digital Philips products, together with great people.

  • Authoring/ Coaching Suite / Connect to healthy - Digital medical record: Interaction design
  • Connected Wake up light: Concepting and interaction design of the iPhone app
  • Statistics dashboard: Visualisation of the journey + KPIs of a business unit and the population that they are managing
  • Integrated birth care: Facilitated a design sprint with the goal to improve risk identification & risk management for caregivers during pregnancy
  • Data Science Platform: Visited Philips Bangalore for discovery and ideation workshops to shape this platform and create wireframes.

(via Hike One)

Visit Philips Healthworks


Veylinx: Real time bidding dashboard

Goal: Improve analytics section of Veylinx' current dashboard. For this project, I did a UX kick-off workshop with the team. I translated solution sketches to interaction- & visual design. Ultimately, I performed user interviews to validate the solution with the internal team of analysts.

Visit Veylinx.com


Time Path: Create beautiful interactive timelines

Time Path is the ultimate storytelling tool. With this tool you can share stories in chronological order. Time Path is a product made by Frido van Driem & me. Fully self-funded and revenue driven. 

Visit Timepath.co


Let's get in touch

I am ready to work on your next inspiring project.


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Call +31615323015
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