At the Dutch Chamber of Commerce, my work in the innovation team focused on bringing ideas to life. We took these concepts and transformed them into something real - proof of concepts, user journeys, mockups, and prototypes.
As an entrepreneur myself, I understand the challenges faced by business owners daily. This insight helped me emphasize the importance of solutions that put users first.
One of the key parts of my role was helping the organisation to better understand user experience (UX). I developed a practical framework to guide the team in choosing the most effective research methods. This has been key in driving innovative thinking within the organisation.
Innovation doesn't happen in a vacuum - it's about exploring new ideas and technologies. We looked into new areas such as Web3, NFTs, SSI, and DAOs. We even prototyped a digital wallet that could make business transactions and identity verification easier and more secure for entrepreneurs. Lastly, we created a prototype of an idea for a central place with all relevant info regarding your company.
In all of this, our mission was clear: 'Houvast voor ondernemers' - to provide a steady hand for entrepreneurs. Through innovation and a deep understanding of the entrepreneur's journey, we aimed to make doing business easier and more efficient.