Ster, a prominent national broadcaster in the Netherlands, is responsible for managing advertisements across radio, television, and online channels—a considerable undertaking. Their customer portal, essential for managing media campaigns, was in need of a significant update.
The goal was to upgrade the portal's user experience while preserving its core functionality. We set out to create a solution that improves user-friendliness and integrates seamlessly with the existing brand guidelines.
1. Team assembly + mapping
We assembled a multidisciplinary team, equipped with the skills to tackle the challenge. This team played a crucial role in mapping out the customer journey and setting both the long-term goal and immediate challenge for the project.
2. Evaluating the existing portal
We conducted a workshop to assess the current portal, focusing on identifying its strengths and weaknesses. We relied on both qualitative and quantitative data to ensure a comprehensive understanding of the portal's performance.
3. Crafting a clickable prototype
Based on the insights gained, I developed a clickable prototype in Figma, aiming to improve the areas identified during the evaluation phase. The prototype was then tested with actual users - the advertisers.
4. Incorporating feedback
We took the feedback from the prototype testing seriously, using it to refine the design. I was responsible for the full UX build, ensuring that the final product reflected the valuable user insights we had gathered.
5. Building a design system
To facilitate rapid design and development, I repurposed Ster's current brand guides into a suite of reusable components. These components collectively formed a unique Design System for the portal, promoting consistency and efficiency in design.
This project was a rewarding exercise in balancing the functional needs of a portal with the experiential needs of its users. It was an opportunity to enhance a tool vital to Ster's advertising management, and I am proud of the results we achieved.